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Abubakar Mukhtar Yakasai

Lecturer I

Research Interest

E-Commerce, Digital Transformations, Internet of Things, Consumer Behaviour

Area of specialization

Management, E-Business, Management Information Systems, Marketing, Consumer Behavior


  • M.Sc.
  • BSc.

Selected Publications

  1. Testing the theory of planned behavior in determining intention to use digital coupon among university students (2015)

  2. The impact of big five personality traits on salespeople’s performance: Exploring the moderating role of culture (2015)

  3. Modelling Nigerian Public Universities Performance Through Total Quality Management (2018)

  4. The Relevance of E-Commerce in Nigeria (2017)

  5. Framework for Assessing Online Shopping Use Under the Digital Transformation of the Economy in a Post-Pandemic Era (2022)

  6. Integrated Model of Actual Online Shopping Use Behaviour: A Proposed Framework (2021)

  7. Total Quality Management as Predictor of Nigerian Public University Performance: Data Screening and Preliminary Analysis (2016)